I smell a RAT, or why you’re doing MVPs wrong.

Jon Harmer
5 min readJun 21, 2023
Photo by Matt Seymour on Unsplash

In the world of startups and product development, the concept of the Minimum Viable Product (MVP) has gained significant popularity. It is an approach that focuses on creating a product with the bare minimum features to gather feedback and validate assumptions. Lots of people get hung up on what this MVP is “supposed to be.” They get hung up on the idea that an MVP is a finished product, or that it should be…

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Jon Harmer

I understand users and buyers and their problems. I help solve those problems and communicate that value.